Value Change

2012 Mar 12th

Green Cross International partners with TAG Heuer and Leonardo DiCaprio

Green Cross International and TAG Heuer have come together to form a partnership, where actor and environmental activist Leonardo DiCaprio will serve as the ambassador to support the activities of Green Cross International (GCI) and the Natural Resources Defense Council (NRDC) in the US. 

In addition, Mr. DiCaprio also provided a multi-million dollar commitment to support environmental charities. "TAG Heuer and I will be making donations to NRDC and Green Cross International as well as other influential and effective environmental organizations," says DiCaprio. "Each and every day, these organizations are doing important work to protect our planet's resources for future generations. Hopefully, our donations will help expand their reach and raise their profile." 
GCI welcomes this new tie-up with Tag Heuer and Mr. DiCaprio for the benefit of the environment. "We are particularly excited to start this new relationship with Tag Heuer and Leonardo. This could herald new green partnerships that the world needs now," said Alexander Likhotal, GCI President. 
Co-writer, co-producer and narrator of The 11th Hour, a well-received 2007 documentary on the world's eco-system, DiCaprio speaks regularly on ecological issues and is a deeply engaged activist. Like DiCaprio, TAG Heuer, one of the largest and fastest growing luxury Swiss watch brands, is also socially engaged and this partnership with GCI demonstrates their commitment to helping the environment. 
"TAG Heuer is a strong brand with a proven commitment to doing good," said DiCaprio. "It is a great day when a company as respected as TAG Heuer explores a different way to do business-selling products and giving back at the same time. I'm very excited to start this new partnership."

Related Articles


2017 Jan 11th

A special award from Japan’s Environment Minister was handed to the most outstanding student at the 18th “Green Lane” Diary Contest at Green Cross Japan’s ceremony in Tokyo on 10 December 2016. Winning students, their teachers and parents gathered from all over Japan – about 600 people in total. Nationwide, around 100,000 students participate in […]

Green Cross and Green Belt Movement plant trees for peace after terror attack

2016 Jun 29th

In 2016, Green Cross Sweden and the Green Belt Movement are continuing their partnership to promote peace through environmental restoration and cooperation to communities in Kenya’s Rift Valley. Their efforts have taken on a new significance this year, with the establishment of a new Peace Park commemorating victims of terror. Just over a year ago, […]