News

2015 Mar 23rd

Save the drop campaign in Italy draws over 4,000 contributions for World Water Day 2015

Chefs inventing vegetarian recipes with low water footprints. Sportsmen stepping onto the front line fighting for our rivers’ health. Families choosing to eat beans instead of hamburgers for one day. Celebrities mobilizing behind the cause of water. And, most importantly, 50 schools encouraging their students to discover, to know, to act. These were all activities that went into making the “Salva la goccia” (“Save the Drop”) campaign a success.


Zucchini Parmesan, an eco-recipe created by chef Gianluca Pienzi

Initiated by Green Cross for the 22 March World Water Day, Save the Drop attracted over 4,000 contributions. This year, the campaign asked contributors to cut back water usage in daily activities and cooking. People did so by choosing foods – such as fruits, vegetables and legumes – with low water footprints, and by creating the beautiful recipes whose photographs have already been posted on various social networks. The whole cast and crew of the movie “Mia figlia si sposa” (My Daughter is Getting Married), now being filmed in Salento, showed their support as well.


The cast and crew of the movie “My Daughter is Getting Married”

Access to safe water and sanitation is an ongoing problem in much of the world and, even though progress has been made, there is a long way to go to solve it. By 2025, two-thirds of the global population could live under conditions of water stress. According to World Health Organization data, more than one in ten of the world’s people, some 748 million human beings, do not have access to sources of drinking water. About 1.8 billion people use contaminated water.


Drawings made by Italian students from the “Don Milani” Institute

The “Salva la goccia” (“Save the drop”) campaign aims to turn everyone from a spectator into an actor. Participants take concrete actions and spread a message about water’s relevance as a common good. To participate, contributors took an action that protects or conserves water (such as an eco-recipe), either photographed it or recorded a video demonstrating the action, and posted it on personal Facebook or Twitter profiles (using the hashtag #salvalagoccia). An online counter visible on the website www.immaginiperlaterra.it calculated how many sustainable behaviors were recorded, showing in real time the contributions everyone made to the protection of water resources.


Rafting guide Rodrigo Madrigal, from the Vocca (VC) rafting team, crossing the Italian River Sesia


Teachers and students from “Enrico Solito Gela” (CL)
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