Daniel Rüfenacht has 20 years experience in corporate sustainability, institutional marketing and public relations, working for both the public and private sectors. With a background in business management and communications, he began his career with the Swiss government identifying new market opportunities for sustainable trade from developing countries, and oversaw the development of the first sustainable label in Switzerland for the textile industry. Following this, he served for 10 years as Operational Director of CSR, Compliance and Integrity, and Communication with Switcher, where he transformed a traditional clothing company into what is now a widely recognized sustainable brand – offering product traceability throughout the lifecycle. While at Switcher, Daniel also managed the Switcher Foundation, a not-for-profit aimed at improving the living conditions of people working in consumer goods supply chains. He was also board member of start-up companies in the sustainability field. Rufenacht is currently the Vice President of Corporate Sustainability at SGS, the world’s leading inspection, verification, testing and certification company, with over 80,000 employees and 1,650 offices and labs around the world. At SGS, he has initiated and now oversees the sustainability management system, its global programmes and annual reporting cycle.