Green Cross partners with IlustraMaxima to promote new water culture

Green Cross is partnering with the innovative IlustraMaxima art initiative in 2013, which aims to raise awareness on water security by depicting classic maxims and proverbs written by luminaries from the past.

During the 2013 International Year of Water Cooperation, the IlustraMaxima initiative is urging people all around the world to choose a selected maxim on water written by noted figures such as Leonardo Da Vinci, Isaac Newton and Antoine de Saint-Exupéry. (The full list is online at:

Promoting human rights, culture and environmental protection are common goals of Green Cross and the organizers of IlustraMaxima, Sauré Editorial, a leader in producing digital educational comics. The intiative’s main partner is the International Organisation of la Francophonie (OIF).

“Creatively engaging on water issues and exposing participants to wisdom from different cultures is a wonderful means to raise awareness and stimulate solidarity,” says Marie-Laure Vercambre, Director of GCI’s Water for Life and Peace Program.

The contest is free and open to all: amateurs and professional illustrators who create any form of design. Each participant can present three pieces of work, and the best three will win a 1500€ prize. A larger selection will be published in an electronic catalogue and be available at the end of the year.

The works must be original, belong to the participant, and be educational and able to raise awareness on water issues. Entries can be uploaded to IlustraMaxima’s website until midnight 12 October 2013.

The United Nations General Assembly dedicated 2013 as the International Year of Water Cooperation. Founded by Mikhail Gorbachev, a Peace Nobel Price Laureate, Green Cross is committed to promoting peace and environmental security. GCI’s Water Program promotes the fulfilment of the Human Right to Water and Sanitation through concrete projects and advocacy, and supports efforts to advance cooperation over international waters.

On World Water Day, 22 March 2013, youth supported by Green Cross in various countries participated in an online drawing competition on the topic: “Why is water precious for you?” The winning drawings will be displayed within in the outdoor Quai Wilson photo exhibit in Geneva, Switzerland, in June-July 2013, taking place as part of Green Cross International’s 20th anniversary activities this year.

GCI, founded in 1993 by President Mikhail Gorbachev, is an independent non-profit and nongovernmental organization working to address the inter-connected global challenges of security, poverty eradication and environmental degradation through advocacy and local projects. GCI is headquartered in Geneva and has a network of national organizations in around 30 countries.

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