Green Cross Value Change Programme

We urgently need to build the critical mass and political will for the deep-rooted societal change that is capable of containing and then reversing the effects of climate change and environmental degradation. The future of humanity depends on it. Xavier Guijarro, Director of the Green Cross Value Change Programme, discusses how the organization promotes legal, ethical and behavioral norms that aim to change the values, actions and attitudes of government, the private sector, civil society and people at large so to ensure a sustainable future for humanity.