In 2013, GCI and Pureology are looking to increase their collaboration both at international and local levels with the new campaign “Save Water, Give Water”. This will be timely as 2013 was chosen to be the International Year of Water Cooperation by the United Nations.
Pureology will launch a WaterSaver Salon digital tool that will allow hair salons to estimate their current water usage and identify ways to conserve water.
Pureology salons will then be able to enroll as committed “WaterSaver Salons” and engage to build awareness of water conservation while reducing their water use and utility bills. The WaterSaver Tool will be linked to a dedicated GCI webpage to make online donation to support water related projects.
Through the international sale of a Limited Edition Hydrate Shampoo and Conditioner bottle featuring drawings of children from Makango school in Ghana and other fundraising campaigns, Pureology will continue to support GCI’s SWGS project in Ghana to provide more local communities with access to safe drinking water and clean sanitation.