NORTH POLE EXPEDITION TO OBSERVE CLIMATE CHANGE EFFECTS

North Pole Expedition to Observe Climate Change Effects

6 April 2011, Geneva – The “Pax Arctica — North Pole Expedition 2011,” in partnership with Green Cross International (GCI), will depart from Longyearbyen, Norway today to the North Pole region, where they will observe and record climate changes in the region. Once on the ice, the team will interact with several teams of scientists to learn about observations done in the region.

“In this expedition, our objectives include raising awareness about the impact of climate change in the North Pole region in particular and in the world in general,” said Luc Hardy, founder of Pax Arctica and a member of the Green Cross France Board. “We also want to put a particular emphasis on the natural beauty of the Arctic region, and the need to preserve it from industrial activity and mineral exploration for future generations.”

Hardy will lead the expedition with Francois ‘Ben’ Bernard serving as the guide. Ben is one of the world’s most experienced polar guides and experts. He is one of only three in the world to have reached the three poles in complete autonomy (North Pole, South Pole and Mount Everest). The team will be blogging, tweeting, and facebooking live from the expedition. Findings from the North Pole Expedition 2011 will include pictures and video, and will form part of the inputs to various conferences and events all along the year.

As with previous expeditions, the team will include a young person, who serves as a youth ambassador alerting the public and the upcoming generation about critical environmental issues endangering the Arctic. Alexandre Laurent, a dynamic 16 year old from France is excited to be a full member of the Pax Arctica team and added: “My teachers at Sidcot School in England are very supportive, my friends are either envious or thinking they would not be capable, and my little brother Julien has already asked me a hundred questions about what’s up there.”

“Pax Arctica is an important and valuable initiative to raise awareness about the impact of climate change on the Arctic and on the current state of our polar regions,” said Adam Koniuszewski, GCI Chief Operating Officer. “These areas are experiencing rapid changes and we need to act quickly to save the precious polar ecosystems.”

“We have sponsored Luc’s environmental endeavours since 2002 and are grateful for his persistent efforts in raising awareness about these great causes. As investors with a strong emphasis on sustainable investment, we are thrilled to continue our support for this year’s polar expedition,” said Xavier Lépine, president of UFG-LFP, a multi- specialist and independent asset management firm and one of the corporate partners. Other corporate partners include Young & Rubicam (Y&R).

About Green Cross International

Green Cross International (GCI) is a leading environmental organisation. Founded by President Mikhail Gorbachev in 1993, this non-profit and non-governmental organisation works to address the inter-connected global challenges of security, poverty and environmental degradation through a combination of high-level advocacy and local projects. GCI is present in over 30 countries and has its headquarters in Geneva, Switzerland. For more information about GCI, visit www.gcint.org and follow GCI on twitter @GreenCrossInt and Facebook

About Green Cross France

Green Cross France is the French national affiliate of Green Cross International (GCI), a leading environmental organization founded by President Mikhail Gorbachev in 1993. Founded in 2002 Green Cross France is non-profit and non-governmental organisation that works to address the inter-connected global challenges of security, poverty and environmental degradation through a combination of high-level advocacy and local projects. Green Cross France is particularly active in water related issues and is a member of the Water Coalition, the Alliance pour la planète and the French Water Partnership. For more information about Green Cross France, visit http://www.greencross.fr/

About Pax Artica

Pax Arctica is an environmental initiative founded by veteran adventurer Luc Hardy to protect the Arctic. He is known for his earlier expeditions to Antarctica in 2003, to Greenland in 2007, to Ward Hunt Island (Nunavut, Canada) in 2008 and to The Himalayas in 2009. In the last three expeditions, Luc has lead teams of Young Ambassadors to witness changes in these regions of the world. These have been recorded in several books. For more information on Pax Arctica and the expeditions, please visit their website or follow the blog.

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