Pureology Italy launched a photo exhibition across Italy to promote the Limited Edition Hydrate Shampoo and the upcoming “Save Water, Give Water” campaign, which will start on the 22 March, timely with the World Water Day.
The photo exhibition was first launched on 14 February in a flagship salon in Turin for two weeks and will move to five other flagship salons located in different cities of Italy until May. In each salon, Pureology Italy will communicate for two weeks on its overall commitment to sustainability and its global cooperation with Green Cross International under the Smart Water for Green Schools Initiative.
In addition, the “Pure Beauty Drops” side event will involve each salon in giving a part of their Shampoo & Brushing proceeds gained during the photo exhibition to Green Cross Italy.
Map of the participating salons accross Italy: