Pureology Italy is staging a photo exhibition in six Italian flagship salons

On February 14, Pureology Italy launched a photo exhibition across Italy to promote the Limited Edition Hydrate Shampoo and the upcoming “Save Water, Give Water” campaign, which will start on the 22 March, timely with the World Water Day.

In addition, the “Pure Beauty Drops” side event will involve each salon in giving a part of their Shampoo & Brushing proceeds gained during the photo exhibition to support Green Cross Italy and the Smart Water for Green School Iniative.

Find out more information here.

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