PUREOLOGY SERIOUS COLOUR CARE

Objectives Global Water Crisis Providing Access to Water & Sanitation | Joint Initiatives | Looking Ahead

A global partnership for a sustainable future

Green Cross International (GCI) has partnered globally with the professional vegan haircare brand Pureology Serious Colour Care since 2009. We work together in 19 countries for a sustainable future in the salon industry.

GCI and Pureology are taking specific measures to reduce water consumption in salons with their partners and their clients. Through targeted fundraising campaigns, Pureology supports Green Cross activities that provide clean water and sanitation and educational activities to schools under the Smart Water for Green Schools (SWGS) initiative. Green Cross national offices also collaborate with local Pureology offices on a number of initiatives.

You can make a difference by giving water to children under the SWGS initiative – just click the button below!

Pureology and Green Cross International thank you for your support.

More information on the partnership:

Related content:

  • Learn more about the SWGS initiative
  • Click here to follow SWGS on facebook
  • Click here to see how you can save water