Today, on 22 March, Green Cross Italy renews its “Save the Drop” (Salva la Goccia) campaign for the sixth year, on World Water Day. On this occasion, the “Sustainability Olympics” is being launched to encourage more efficient ways of saving water. Students, families, citizens, municipalities are participating in this anti-waste challenge to set a new water-saving record and to spread these best practices.
Parties wishing to join these Sustainability Olympics need only take a photo or video of their water-saving action, and post it on Facebook or Twitter using the hashtag #salvalagoccia and/or #savethedrop. An online counter at www.immaginiperlaterra.it will keep updating the number of participants, showing real-time contributions to safeguarding water resources.
The “Save the Drop” campaign involves many forward-looking Italian municipalities, who commit to preserving clean water and to raise awareness among their citizens. Some of the initiatives include marches for water, water houses supplying free micro-filtered water, WhatsApp messages offering everyday tips for saving water.
In five years, the campaign has grown to involve more than 100’000 students, over 300 schools, several municipalities and mayors, and thousands of Facebook users –numbers that are set to rise for this sixth edition. The competition is organised with the patronage of CONI, CSI (Italian Sport Center) and the Comuni Virtuosi (Virtuous Municipalities National Association).