TAG Heuer is one of Green Cross’s most committed partner. GCI’s collaboration with watchmaker TAG Heuer linked to a campaign with actor and environmental activist Leonardo DiCaprio started in 2009. As ambassador for the partnership, co-writer, co-producer and narrator of the 2007 documentary. The 11th Hour that helped raise public awareness about the climate crisis, DiCaprio helps GCI in calling for integrated solutions to the environmental and sustainability crisis.
The Group supports several of our activities and this included the unfolding of Smart water for Green Schools projects in four additional communities in Ghana in 2012. Thanks to them, thousands of people were given access to safe drinking water, 4 schools were equipped with rainwater harvesting systems and latrines. We are very grateful for their continuous support.
In parallel to this partnership TAG Heuer is committed to reducing its environmental footprint and the development of renewable energy. In 2011, it retrofitted its factory and headquarters – implementing radical resource efficiency measures – and inaugurated the largest solar roof in the Swiss-Romande region.