Backgrounder 3.jpg

When the world of fashion meets sustainability!

GCI is the main partner of YOOXYGEN, YOOX Group’s permanent eco-friendly project aimed at raising environmental awareness among its users worldwide by promoting new collaborations and projects with international structures, designers and talented artists. YOOX Group is a global Internet retailing partner for leading fashion & design brands.

Since 2009, YOOXYGEN supports Green Cross by featuring on www.yoox.com highlights of the organization’s projects and programmes confronting the challenge of climate change. In addition, throughout the year specific online campaigns allow customers to directly support GCI water related activities.. We are glad to cooperate with an environmental committed fashion brand that supports us to implement our Water programme worldwide.

Past collections exclusive to yoox.com contributing to Green Cross causes include the From Somewhere with Speedo range, and limited edition t-shirts designed by celebrities, produced by the ethical fashion brand Edun Live: Angela Lindvall, Summer Rayne Oakes, Elettra Wiedemann, Skye (Morcheeba) have all turned eco-friendly messages into unique designs for the 100% organic cotton t-shirts.

Related Pages

Click here for tips on sustainble living

Click here to learn more about SWGS

Earth Day press release 2010